Daryl Smith Consulting logoForging the Future

Web Experience Services

Purpose-built sites and apps that blend storytelling, performance, and measurable growth.

Offerings

Web programs we architect and operate

  1. Strategy & Research

    Discovery intensives

    • Stakeholder interviews, audience definition, and journey mapping.
    • Brand, content, and analytics audits to find gaps and quick wins.
    • Measurement frameworks that tie launches to pipeline or revenue.

    Content strategy

    • Messaging architecture, tone guidance, and editorial calendars.
    • Information architecture and sitemap planning for scale.
    • Asset inventories and migration plans from legacy sites.

  2. Experience Design

    UX & UI systems

    • Wireframes through polished Figma systems with tokens.
    • Component libraries with responsive, accessible patterns.
    • Design QA checklists that pair with engineering acceptance tests.

    Content & media

    • On-brand landing pages, case studies, and campaign kits.
    • Motion guidelines, micro-interactions, and animation specs.
    • AI-assisted asset production with human editorial review.

  3. Engineering & Integrations

    Frontend builds

    • Next.js/React apps with edge rendering, ISR, or static export.
    • Design-system driven builds that map 1:1 to Figma tokens.
    • Automated testing suites (Playwright, Cypress, Lighthouse).

    CMS & data

    • Headless CMS integrations (Sanity, Contentful, Strapi, WordPress).
    • Commerce and membership flows with Shopify, Stripe, or custom APIs.
    • First-party data capture, consent management, and CDP feeds.

  4. Growth & Optimization

    Performance & SEO

    • Core Web Vitals budgets and regression alerts.
    • Structured data, accessibility sweeps, and localization support.
    • Technical SEO fixes for redirects, schema, and crawl health.

    Experimentation

    • A/B and multivariate testing frameworks with analytics handoff.
    • Attribution dashboards tying campaigns to conversions.
    • Marketing automation (HubSpot, Marketo, Iterable) integrations.

  5. Operations & Support

    Managed experience

    • Hosting, CDN, and observability tuned for high-traffic launches.
    • Incident response playbooks plus on-call escalation.
    • DORA-style release metrics and governance boards.

    Enablement

    • Editor training, CMS documentation, and office hours.
    • Design and engineering pairing for internal teams.
    • Retainers for backlog grooming, enhancements, and experiments.

Experience matters

From brand vision to high-performing builds

We partner with founders and marketing teams to craft websites that communicate clearly and convert. Our team spans strategy, UX, design, and engineering so you get a single accountable partner from concept through launch.

Need to evolve quickly? We build design systems and component libraries that keep future iterations fast and consistent.

What’s included

  • Brand workshops, UX research, and component-driven design systems
  • Custom Next.js / React builds with CMS or headless commerce integrations
  • Performance, SEO, and accessibility baked into every release
  • Marketing automation, analytics, and experimentation frameworks
  • Managed hosting, incident response, and lifecycle support
Plan your next launch

Delivery playbook

  • Discovery sessions, brand audits, and content strategy alignment.
  • Wireframes → high-fidelity design → componentized implementation.
  • Automated testing, performance budgets, and accessibility verification.
  • Handoff documentation or ongoing retainers for optimizations and operations.